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Growth & go-to-market strategy
Clarify the market, target customer, commercial model and route to sustainable growth.
Commercial Growth & Strategy
Turn commercial ambitioninto market momentum.
Rajkumar Sharma brings 30+ years of leadership across consumer businesses, retail, FMCG, dairy and telecom. His approach combines strategic clarity with a grounded understanding of what it takes to win in the market.
A focused conversation about your commercial priorities.
Sales & go-to-market
Distribution & channels
Growth & operating performance
Working philosophyThe best strategy is the one that works in the market.
What can I help you with?
Commercial problems deserve practical answers.
Built from decades of operating across markets, teams and channels, the focus is on finding the few commercial interventions that make a meaningful difference.
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Sales & distribution performance
Strengthen distribution design, coverage, channel productivity and frontline execution.
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Channel & retail expansion
Build a sharper approach across general trade, modern trade, B2B, institutional, retail and e-commerce.
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Commercial discipline
Bring greater focus to P&L, cost optimisation, operating rhythms and cross-functional alignment.
Who I work with
A practical perspective for businesses at an inflection point.
Whether the need is growth, sharper execution or a more effective route to market, the work begins with the real business challenge, not a pre-set playbook.
Founder-led & growth-stage businesses
When a strong product needs a clearer commercial path, repeatable sales motion or a more confident go-to-market approach.
Established businesses & SMBs
When growth has slowed, channels need fresh thinking or the sales engine needs stronger commercial discipline.
Consumer, retail & distribution businesses
When market expansion depends on getting the distributor, retailer, channel and customer experience right.
Leadership teams
When leaders need an experienced outside perspective to pressure-test priorities and turn strategy into execution.
Track record
Built in demanding markets. Earned through execution.
A high-level snapshot of a career spent leading revenue, teams and commercial transformation across India’s most competitive sectors.
Experience that spans the full commercial system
- Led sales, distribution and market expansion across FMCG, dairy, telecom, consumer electronics and mobile, including customer experience and retail sales across direct and channel-led models.
- Worked across general trade, modern trade, B2B, B2C, institutional, HoReCa, e-commerce and retail formats.
- Built and led large teams, distributor ecosystems and cross-functional operating models across India.
- Delivered high-growth, turnaround and profitability outcomes in complex, competitive markets.
Let’s talk
Looking for a clearer way forward?
Book a conversation to discuss the commercial challenge in front of you, whether it is sales performance, market expansion, distribution or strategic direction.